|Older Adults Growing U.S. Market|
|41% of American adults are over 50, the highest percentage in U.S. history.
|People over 55 own 77% of all financial assets in the United States.
|50+ adults account for 45% of U.S. consumer spending, $2.1 trillion per year.
|By 2011 the American 50+ population will surpass the 100 million mark.
So what does this mean for this country and for the church?