Most of us spent our growing-up years in the bell-curve world, where the bulk of the human population resided in the middle. But think about your personal aspirations when you were young. Did you dream about getting average grades, playing on an average team, and getting lost in the crowd? Even when the bell curve was said to be the norm, few people set a goal to carve out a niche in the middle.
Nope, I never wanted to be average. But this is a leading question…and I think many people would love to live in the middle. They grow tired and give up their dreams and settle. And then they are even willing to drink lousy gas station coffee.