Sweet 3

Is nothing sacred?

Really…ok…nope – but everything is sacred. The question comes by looking at the Nike symbol as half of the fish symbol, which I figure is pretty fine with me. I think we haven’t even taken good care of our symbols. The fish was a subversive symbol when it began and now we slap it on anything that doesn’t move – and cars, trucks and planes! This is a major difference between Starbucks and the USAmerican churches – one thinks and acts with some semblance of brand management and the other does not. If we want some things to be more sacred (like marriage, the family, symbols, etc.) then we’ve got to stop giving them away to any organization or movement who asks for them.


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