Breakthrough Media has published 12 Mistakes of Christmas Outreach. I know many pastors have no interest in marketing. I do – I am interested in effective marketing that is true to the gospel. With lists like this one, more pastors can be more effective in marketing. Another great tool may be the book Be Our Guest put together by the Disney Corporation. The church really should be the happiest place on earth, so, in our culture, the church has much to learn from the number one vacation destination for adults!